About Tidemark

More than just a marketing agency, we’re your partner in success, committed to crafting personalized strategies that help your business thrive.

Our Commitment to Excellence

The Tidemark Difference

We’re here to be more than just a marketing agency—we’re your partner in growth. Our mission is to help local businesses like yours achieve long-term success through marketing that’s both strategic and results-driven. By combining data-driven insights with creative excellence, we create solutions that elevate your brand and attract the customers you want.

Experience You Can Trust – With nearly 20 years in business, we bring unmatched expertise and local knowledge to every project.

Results That Matter – We focus on strategies that deliver measurable results, from increased visibility to higher conversion rates.

Your Success is Our Success – We take the time to understand your goals and craft personalized solutions to achieve them.

Creative & Strategic Excellence – Our unique approach blends innovative ideas with a proven framework for business growth.

We’re proud to serve the hardworking entrepreneurs of North Florida who are committed to growing their businesses while staying true to their values. Whether you’re building a brand from the ground up or looking to enhance your digital presence, we’re here to help you navigate the path to success.

Let’s create a brand that’s seen, trusted, and unforgettable—together.

Partner with us to build a strong, recognizable brand and a marketing strategy designed for sustainable growth. We combine strategic insights with creative execution to increase visibility, attract the right audience, and drive real results. With our expertise in branding, website development, and marketing, we help your business stand out and scale—so you can focus on what you do best and enjoy the freedom of running a thriving business.

Your Partners in Success

Meet the Team

Tana Kendrick

Tana Kendrick

Tana Kendrick, co-founder of Tidemark Marketing, embarked on her pioneering journey into the World Wide Web during the dot com boom while she was still in middle school. Creating websites quickly became her creative outlet, sparking a passion that has only intensified over the (many) years. With over two decades of hands-on, real-world marketing experience, Tana's work is guided by an intuitive style and a deep-seated desire for continuous improvement.

Her commitment to excellence ensures that every project she undertakes is executed with meticulous attention to detail and a clear focus on achieving the best possible outcomes for her clients.

Sterling Kendrick

Sterling Kendrick

Sterling Kendrick, co-founder of Tidemark Marketing, is a seasoned full-stack developer who began his professional career in the early 2000s. He has over two decades of experience, mastering both front-end and back-end technologies. His deep understanding of the intricacies of programming allows him to seamlessly integrate various components, ensuring that every project runs smoothly and efficiently.

His expertise extends beyond mere coding; his dedication to optimizing servers and websites guarantees top performance, fast load times, and a flawless user experience. His unique ability to blend technical knowledge with strategic thinking enables him to deliver solutions that are not only functional but also tailored to the specific needs of each client.

Jaylynn Boone

Jaylynn Boone

Jaylynn Boone, Director of Operations at Tidemark Marketing, brings strategic insight to every campaign. Since 2017, she has expertly managed client marketing, ensuring brands stand out across digital platforms. With expertise in strategy, website optimization, content creation, social media, email campaigns, and digital advertising, Jaylynn develops comprehensive, results-driven marketing solutions tailored to business growth.

Her analytical approach provides clients with actionable insights, while her expertise ensures digital assets remain secure, updated, and high-performing. Dedicated to excellence, Jaylynn is an invaluable asset, driving success through precision, strategy, and innovation.

Our Story

Built by Determination, Elevated by Vision

In 2007, with a newborn in our arms and the weight of an uncertain future pressing down, we found ourselves at a crossroads. The subprime mortgage crisis had hit hard, and like so many others, we lost our day jobs overnight. Up until then, our website agency had been a side business—something we started in 2004 and worked on late at night, fueled by passion and the hope that one day, it could be more. Suddenly, that "one day" became today. We had no choice but to turn our small venture into our full-time livelihood.

We had always been intrigued by the power of technology. One of us specialized in back-end development, building the invisible structures that made websites function seamlessly. The other had a gift for front-end design, shaping digital experiences that were not only beautiful but also intuitive and effective. Together, we had the skills—but now, we had to prove we could build something sustainable.

At the time, many local businesses still relied on word-of-mouth and outdated advertising methods. Few understood the necessity of a professional website, and even fewer had the time or knowledge to create one. We saw the gap and knew we could fill it. With nothing to lose and everything to gain, we poured every ounce of effort into making our agency a success—meeting with business owners, educating them on the power of an online presence, and delivering websites that helped them reach new customers and grow.

The early years were filled with late nights, long hours, and the relentless hustle to build a reputation. But one by one, businesses saw results. Clients weren’t just getting websites—they were gaining tools that helped them expand, attract new customers, and thrive in a changing economy. As word spread, demand increased, and soon, the agency wasn’t just a means of survival—it was becoming a thriving business.

As our family grew, so did our company. What started as a desperate need to survive soon evolved into a full-service marketing agency with a mission: to help businesses elevate. Expanding beyond website development, Tidemark Marketing began offering comprehensive marketing solutions, blending creativity with strategy while staying true to the original vision—marketing should be a partnership, not just a service.

For over two decades, Tidemark Marketing has helped businesses establish their presence, tell their stories, and grow in ways they never imagined. Today, the agency stands as a testament to resilience, innovation, and the belief that challenges can be the greatest catalysts for success. Just as the highest tides lift everything they touch, Tidemark Marketing helps businesses rise—guiding them to new heights with strategy, creativity, and a deep understanding of what makes them unique. Because when the tides change, it’s not just about staying afloat—it’s about learning how to rise.

Our rebrand from 2K Web Group to Tidemark Marketing
Branding • News

Embracing Change: The Rebrand Journey from 2K Web Group to Tidemark Marketing

In the ever-evolving world of business, staying relevant and adapting to change is not just a choice; it’s a necessity. Today, we are thrilled to announce a significant transformation that reflects our growth and our vision for the future. Welcome to Tidemark Marketing, the new identity of 2K Web Group….

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